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ZawZaw Ye Digital Marketing Consultant

Your Expert Partner in Marketing and Digital Marketing

With over 8 years of experience as a full-stack digital marketer and Marketing Head, I’m dedicated to helping businesses grow and thrive in today’s digital-first world. Having worked with more than 200 clients across various industries, I bring a deep understanding of what it takes to increase online visibility, generate leads, and drive sustainable growth.

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About Me

As a seasoned digital marketing consultant, I’m passionate about creating impactful, data-driven marketing strategies that are tailored to each client’s unique needs. My approach combines a blend of proven techniques and innovative thinking, ensuring that every campaign I develop is built to achieve your specific business goals.
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Website Design & Creation

Crafting beautiful, user-friendly websites that engage visitors and convert them into loyal customers.

Social Media Marketing and Marketing

Building your brand’s presence on platforms like Facebook, LinkedIn, and YouTube with targeted campaigns designed to foster engagement and reach new audiences.

SEO & Google Ads

Helping your website rank higher on search engines and reach your target customers at the right moment through effective SEO, AEO, GEO and SEM strategies.

Email & Paid Advertising

From personalized email campaigns to strategic paid ads, I help you connect with your audience directly, increasing engagement and loyalty.

Digital Marketing Consultant

A digital marketing consultant is a professional who specializes in creating, implementing, and managing digital marketing strategies to help businesses achieve their marketing goals. They provide expert advice and guidance on various aspects of online marketing.

Analytics & Reporting

Providing actionable insights and clear reporting to fine-tune strategies and maximize return on investment.

Programmatic Marketing

I specialize in programmatic advertising, leveraging automation and real-time bidding to deliver ads to the right audience at the right moment.Using data-driven targeting, audience segmentation, and AI-based optimization, I maximize ROI across digital platforms such as Google Display Network, DV360, and social media ecosystems.My focus is on efficiency, precision, and performance — ensuring every ad impression contributes to business growth and measurable results.

Marketing Campaign

I design and execute integrated marketing campaigns that connect strategy, creativity, and performance.From concept to conversion, every campaign is built to increase brand visibility, drive engagement, and generate measurable results.By combining data insights with creative storytelling, I ensure every campaign aligns with business objectives — whether it’s boosting awareness, generating leads, or improving sales performance.

Why Choose Me?

Extensive Experience

With years of marketing and digital marketing experience, I know what it takes to make your business stand out.

Customized Solutions

Every business is unique. I develop strategies tailored to align with your brand and growth objectives.

Full Support

From initial strategy to continuous optimization, I offer full-cycle support, ensuring a seamless and effective digital presence.

Marketing, Branding & Event Strategy Lead

Project Case Study: Kia EV3 Exhibition @ Maxi Wholesale

  • Project Overview I spearheaded the Marketing, Branding, and Event Strategy for the Kia EV3 showcase during the Chinese New Year festival at Maxi Wholesale. This project successfully bridged traditional festivities with future mobility, creating a powerful brand presence for Kia’s latest EV model.🎯 Key AccomplishmentsStrategic Branding: Executed the "Tradition Meets Innovation" concept, managing everything from booth design to overall brand positioning.Direct Engagement: Successfully engaged with 150 people interested visitors, providing in-depth insights into EV technology and the unique features of the Kia EV3.Impactful Insights: Gathered valuable customer feedback from all 110 participants, establishing a data-driven foundation for future marketing strategies.💡 Expertise DemonstratedEvent Management & OperationsStrategic Marketing PlanningBrand Identity Development"Turning traditional moments into innovative brand experiences."[Let's Collaborate on Your Next Project]
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Kia ev 3 back

Data-Driven Marketing

TPS Car Showroom x Makro Satsan Roadshow Highlights

We recently showcased our premium lineup—the Kia Sportage, Kia Seltos, and the all-electric IM L7—at the Makro Satsan Roadshow.

Connecting with our community was the highlight of the show. From the bold aesthetics of the Sportage and the everyday versatility of the Seltos to the cutting-edge innovation of the IM L7, your feedback and interest in the future of EVs and SUVs inspire us to keep moving forward.

The automotive landscape in Myanmar is evolving, and we are proud to be part of this modern journey. Thank you for joining us!

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Makro Road Show 2

Project Lead (Marketing, Branding & Event Strategy)

Project Spotlight: Kia EV Series @ InnoCity Urban Night Market

📌 Project Overview

I spearheaded the Marketing, Branding, and Event Strategy for the Kia EV3 and EV6 showcase at the vibrant InnoCity Urban Night Market. The goal was to integrate Kia’s cutting-edge EV technology into an urban lifestyle setting, creating a sophisticated brand presence that resonated with city dwellers.

🎯 Key Accomplishments & Sales Results

  • Strategic Brand Activation: Successfully designed and managed a premium showcase for the Kia EV line-up, aligning the brand with the modern atmosphere of the Urban Night Market.
  • High-Impact Engagement: Engaged with over 200 visitors, providing expert insights into the EV ecosystem and the unique features of both the EV3 and EV6 models.
  • Proven Sales Success: My targeted marketing approach led to immediate sales results during the event, including 2 units of Kia EV3 and 1 unit of Kia EV6 sold.

💡 Expertise Demonstrated

  • High-Conversion Sales Strategy: Bridging the gap between brand awareness and direct sales.
  • Urban Event Management: Coordinating logistics and branding in high-traffic city environments.
  • Strategic Brand Positioning: Placing innovative products in the right lifestyle context.

"Turning engagement into results: Leading the future of urban mobility."

[Get in Touch for Strategic Collaborations]

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Innocity Kia Ev 3 and Ev 6
Innocity Kia Ev 3 and Ev 6 event

Project Lead (Marketing, Branding & Event Strategy)

Case Study: Guerrilla Marketing Activation During Fuel Crisis

Client: TPS Car Showroom & Star Service (Satsan)

Industry: Automotive Sales & After-Sales Service

Campaign Type: Guerrilla Marketing / Brand Activation

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Background

During a period of fuel shortages, long queues at petrol stations became a daily frustration for car owners. Instead of viewing this as a negative situation, we identified it as a high-impact opportunity to connect with our core target audience in a meaningful way.

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Objective

• Increase brand awareness for TPS Car Showroom & Star Service

• Build positive brand perception through real-world engagement

• Reach highly relevant, high-intent car owners

• Create memorable brand experiences at low cost

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Strategy

We executed a Guerrilla Marketing activation directly at fuel queues by distributing branded hand fans and bottled water to drivers.

This approach was built on three key strategic pillars:

• Empathy-Driven Branding

We addressed immediate customer pain points—heat and discomfort—by offering practical relief, creating a strong emotional connection with the brand.

• Hyper-Targeted Engagement

Fuel queues naturally consist of car owners, making this a highly efficient and relevant audience targeting strategy.

• Low Cost, High Impact Execution

Compared to traditional media, this activation required minimal budget while delivering strong engagement and organic word-of-mouth.

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Execution

• On-ground team deployed at high-traffic fuel stations

• Distributed branded fans and bottled water

• Created direct, face-to-face interaction with customers

• Reinforced brand presence through logo visibility on items

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Results & Impact

• Strong positive customer reactions and engagement

• Increased brand recall through practical branded items

• Enhanced perception of TPS as a customer-centric brand

• Generated organic awareness through word-of-mouth

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Key Takeaway

 

This campaign demonstrated that marketing is not only about promotion—it’s about presence.

By showing up during a moment of discomfort, TPS Car Showroom & Star Service successfully turned a crisis into a brand-building opportunity.

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Guerrilla Marketing activation fan
Guerrilla Marketing photo
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Water bottle for Guerrilla marketing
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Let’s Connect and Grow

Ready to take your business to the next level? [Contact me today] to discuss how we can build a customized strategy that drives growth and boosts your online presence.
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