What is full-stack digital marketer?

Digital Marketing Specialist vs. Full Stack Digital Marketer: What’s the Difference?

In today’s digital marketing world, two roles are standing out: Digital Marketing Specialists and Full Stack Digital Marketers. Each offers unique skills and benefits to the field.

Digital Marketing Specialists are often seen as I-Shaped Employees. They focus deeply on one specific area, mastering it with great expertise. For example, a specialist might concentrate solely on Facebook, Google Ads, or Analytics. This depth of knowledge is highly valued in corporate environments, where specialists are assigned specific roles. They remain essential assets, particularly for large companies needing focused expertise in particular tools or platforms.

Full Stack Digital Marketers, on the other hand, resemble T-Shaped Employees. They have both specialized knowledge in a key area and a broader understanding across various aspects of digital marketing. In the age of AI and rapid changes, T-Shaped Employees have become more desirable because of their ability to adapt to dynamic tasks. Their flexible skill set allows them to shift and support various functions depending on the company’s needs.

Benefits of Full Stack Marketers

• Clear understanding of the entire marketing ecosystem
• Ability to create multi-channel campaigns
• Quick adaptability to changes in the marketing landscape
• Cost-effective and versatile for smaller companies
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Benefits of Digital Marketing Specialists

• In-depth knowledge of specific fields
• Skilled with specialized tools and technologies
• Expertise in data analysis and current market trends
• Essential for advanced marketing automation and campaign management
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Ultimately, the most effective marketing teams blend both Full Stack Marketers and Digital Marketing Specialists. Full Stack Marketers provide strategic direction and oversee projects, while Digital Marketing Specialists bring in-depth knowledge and focused skills to optimize specific areas or channels. A lot of digital marketing agencies used both.