Start by identifying your goals—do you need more traffic, brand awareness, lead generation, or a complete digital transformation? Knowing this helps you find an agency with matching strengths.
Look for agencies that specialize in your industry or have experience with similar-sized businesses. Check case studies, portfolios, or client testimonials to verify their skills.
Ensure they offer what you need:
A full-service agency can scale with your business needs.
A good agency should offer clear communication, regular updates, and transparency in strategies and pricing. Ask:
Do they provide reports?
Who will manage your account?
How often will you meet?
It’s not just about impressions or clicks—ask how they measure ROI and success. Request actual performance metrics and KPIs from past projects.
Understand their pricing structure and make sure it fits your budget. Avoid very cheap offers—they might lack quality. Instead, focus on value for money.
Choose an agency that aligns with your values and work style. A good partnership will feel collaborative and long-term, not transactional.